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CNCC Develops Business for Beijing

In the Olympic year the CNCC celebrated its 3rd anniversary since opening after the Games in Beijing when the venue attracted the world’s attention as one of the 2008 Olympic venues.  In the intervening years CNCC has undertaken a retrofitting project, recruited and trained staff and established its reputation as China’s leading professional convention and exhibition venue.  With over 2,400 events CNCC has become a model for post-Games use of Olympic venues and a leader of innovation in the convention and exhibition industries in China.  
The CNCC has created many “firsts” in Beijing since its opening: the largest number of visitors and the longest conference has been held in the CNCC.  Turning to the future, the general manager Mr. Liu Haiying said “We consider the 3rd anniversary as a new starting point, operating on scientific innovation, meticulous management, and conscientious service and by increasing investment in our employees our goal is to make CNCC a world-class convention and exhibition venue and make greater contributions to the capital’s economy”.   
From November 1st 2009 to October 31st 2012, CNCC successfully hosted 2,117 meetings, of which 12% were meetings over 1,000 people and around 19% were international meetings plus 199 exhibitions.  With the addition of the CNCC to Beijing’s venue scene the city has risen from 14th position with 61 meetings in 2005 to 10th position worldwide with  111 meetings in 2011 according to the ICCA statistics, during the same period it rose from 4th position to 2nd position in the Asia Pacific region.
Key international events running in the venue include World Congress of Cardiology 2010 with 10,245 delegates, International Society for Music Education (ISME) in 2010 with 8,000 delegates, 25th Congress of the Asia-Pacific Academy of Ophthalmology with 5,000 delegates.  Key corporate companies running events include SAP with their China SAPPHIRE meeting attended by 15,000 people, INTEL’s IDF Developer Forum with 4,500 people in 2010 and 6,000 people in 2011 and Oracle’s Open World in 2010 with over 7,000 attendees. Other international brands regularly using the Center include Walmart (6,000 people), Microsoft (Tech Ed 5,500 people), Ericsson, Novartis, Price Waterhouse Coopers, Lenovo, Shell, HP and Adidas.  
Chinese national events are developing and growing too; increasingly attracting international attendance the Chinese Orthopedic Association (COA), the largest medical meeting in China managed by the Chinese Medical Association, has selected CNCC to run their event annually and in 2012 it attracted 16,000 delegates including over 600 foreign delegates.  
From Olympic Sporting Venue to International Conference & Exhibition Center
An important element in the overall plan for the 2008 Beijing Olympic Games the CNCC provided the venue during the 8-24 August events for fencing and pistol shooting competitions as well as serving as the main press center and international broadcasting centre, the Paralympics Games (6-17 September, 2008) and the World Mind Sports Games (3-18 October, 2008) also took place in the venue.  
The audience composition, room sizes and usage requirements being significantly different, a major infrastructure retro-fitting program was carried out after the Games to ensure the halls were purpose-built for Exhibitions and meeting rooms purpose-built for Conferences, Banqueting and Entertainment.   
The CNCC Complex overall has a total of 530,000 square meters (5.3m square feet) gross floor area and represents an investment of RMB5.3 billion (USD78 million) by the owners, Beijing North Star Company Ltd.  Designed by RMJM of UK  the Conference and Exhibition Center within the Complex totals 270,000m2 and provides over 23,600m2 of meeting space, 40,000m2 of exhibition space plus ancillary areas and ample circulation spaces.   
A Major Player in China’s Professional Venue Choice
Prior to the CNCC coming on stream in November 2009 there was a lack of professional facilities in Beijing for hosting international conferences over 3,000 people. The CNCC’s opening and flexible design also solved the problem of the need for mixed usage venues as there are ample spaces to cater for events requiring large plenary meeting spaces, large number of breakout rooms, banqueting rooms with a pleasant ambience and all alongside purpose-built exhibit halls in a prestigious location.    
Supporting the Capital’s Economy
CNCC manages to earn healthy profits and in 2011 the CNCC actual revenue growth increased 26% over the previous year from its five business segments of meeting, exhibition, hotel, catering and office rentals which reflect the trend of rapid growth in Beijing which is fast becoming a “new engine” to promote the development of the city’s meetings industry. Based on the spirit of service to capital’s economy the CNCC contributes not only to the capital’s economy but also to the development of the international conference and exhibition industry in Beijing.  
Scientific and Technological Development
The development momentum has continued well in 2012 with many events in the Scientific and Technology fields including the 24th International Medical Instruments and Equipment Exhibition, Information Technology and Industrialization Achievements Exhibition, 28TH General Assembly of International Astronomical Union (IAU), 23rd  International Congress of Theoretical and Applied Mechanics (ICTAM 2012) and the IEEE International Conference on Advanced Video and Signal Based Surveillance (AVSS).  
Services, Flair and Glamour
Flair and glamour at the 2nd Beijing International Film Festival featured a stylish red carpet ceremony with James Cameron of “Titanic” and “Avatar” fame and Asian stars including Zhang Ziyi of “Crouching Tiger Hidden Dragon” fame plus many other leading lights.  
Driving into the services sector China’s government launched the 1st China Beijing International Fair for Trade in Services in May at the CNCC to encourage China to achieve a new model of economic growth in the services sector.  
International Business Strategy, Strength the Competitiveness of Enterprise
In December 2011, CNCC signed a strategic cooperation agreement with the China International Airlines, a first strategic cooperation agreement signed between conference centre and airline in the worldwide.  The airline has developed a package for organizers running events at the CNCC.  Already an active member in AIPC, ICCA, UIA, MPI and SITE the CNCC qualified to become a member of the exhibition industry organisation UFI.  
Catering Service Innovation in China
CNCC has been innovative in providing quality meeting catering and has spent a great effort in ensuring quality equipment and facilities, recruiting and training professionals plus the strict implementation of safe food preparation – CNCC is the first exhibition or convention venue in China to reach HACCP and ISO22000 double certification.  
The Food and Beverage operation has seen significant revenue growth in recognition of its quality and variety of serving solutions becoming one of the core services in the deciding factors for those choosing to run their events at the CNCC. Taking the expertise further the CNCC team has carried out consulting projects with convention and exhibition venues in China for design and training issues and has established a Consulting Division.
For Further Information please contact:
Jennifer Salsbury Senior Director, International      Tel: +86 10 6499 3516
Tony Xu Vice President        Tel:  +86 10 8437 1070      Email: Website:  
Note to Editors
China National Convention Center (CNCC) is owned and operated by the Beijing North Star Company Limited (BNS).  Based in Beijing and established in 1997 BNS is a state owned enterprise which, together with its subsidiaries, engages in property development, property management, property investment & retail operations in China.  
The company is involved in the development of the commercial areas of the Asian Games and Olympic village in the northern part of Beijing including the Beijing International Convention Center (BICC) and the CNCC.  The CNCC Complex comprises of the following facilities in 530,000 square meters (5.3m square feet) gross floor area:  
The 65,000m2 CNCC includes the Convention Center (over 23,600m2 of function space) and the Exhibition Center (40,000m2 exhibition space)
Two hotels (420 room four star CNCC Grand Hotel and the 337 room five-star Intercontinental Hotel) connected to the Center by walkways
Two 14 floor commercial towers with over 70,000 square meters (753,474 square feet) of office and retail space
Over 1,000 car parking spaces
Direct links to the main Beijing city Subway lines
Direct links to the arterial road system of the city
BNS owns several hotels and hotel managed apartments offering more than 3,200 hotel rooms within 10 minutes of the CNCC.  
This investment by BNS ensures the CNCC will be supported in delivering a high standard of excellence embodied in its facility, its management and its operations.  CNCC is set to start a new era of international standard venues in China.
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