In the crisp autumn of October in Beijing, the Global Women’s Summit was held at Phase II of the China National Convention Center under Beichen Group on October 13. The summit commemorated the 30th anniversary of the Fourth World Conference on Women held in Beijing, bringing together participants to chart a course for advancing global women’s development. President Xi Jinping attended the opening ceremony and delivered a keynote speech.
Back in the autumn of 1995, the United Nations Fourth World Conference on Women was successfully hosted at the Beijing International Convention Center, a venue affiliated with Beichen Group. Thirty years later, Beichen Group once again undertook the pivotal mission of hosting the Global Women’s Summit at Phase II of the China National Convention Center.
Over three decades, Beichen Group has delivered steadfast event support across two venues, consistently contributing to the global women’s cause and demonstrating unwavering professional dedication.
A Thirty-Year Legacy of Mission: From the Beijing World Women’s Conference to the Global Women’s Summit
In 1995, the United Nations Fourth World Conference on Women convened in Beijing, gathering more than 17,000 delegates from 189 countries and regions. This landmark global gathering stands as a milestone in Beichen Group’s history. The Beijing International Convention Center under the Group, then Beijing’s most fully equipped international conference venue with robust hosting capacity, completed all service and support tasks for the Women’s Conference with flying colors.
Thirty years on, the 2025 Global Women’s Summit, carrying forward the spirit of the Beijing World Women’s Conference, took place in Beijing. Beichen Group hosted the event at the newly commissioned, state-of-the-art China National Convention Center Phase II, hailed as a national reception hall. Many frontline staff who supported the 1995 conference have since grown into industry leaders, writing stories of personal growth alongside corporate progress and national development in their professional journeys.
Peng Jun, Party Secretary and Chairman of Beijing Capital Convention & Exhibition Group, and Lü Yihong, Deputy General Manager, both took part in service support for the 1995 World Women’s Conference. Thirty years ago, they were frontline staff supporting the landmark event; today, they once again lead teams to deliver the Global Women’s Summit. Their thirty-year journey of growth exemplifies how Beichen Group nurtures talent through major state-level events under its mission of serving national strategies, and embodies the enduring inheritance of the Beichen spirit across time.
In 1995, at the Beijing World Women’s Conference, Conference Secretary-General Gertrude Mongella signed the service agreement, with Peng Jun standing behind her holding a pen. On October 13, in a meeting room on the third floor of the China National Convention Center, Peng Jun presented Ms. Mongella with a photo of the two taken thirty years prior.
Closed-Loop Task Management: Building a Comprehensive Service Support Network Under the "Four Highest Standards"
The Global Women’s Summit featured a tight agenda and diverse activities, imposing stringent demands on the venue’s comprehensive operation and security capabilities. To deliver top-tier support for this high-profile international event, Beichen Group strictly followed the guiding principles of the highest standards, strictest requirements, most meticulous measures and fastest response, organizing thoroughly, deploying comprehensively and delivering thoughtful services to uphold the "Beichen Standard" and ensure full implementation of all tasks. Group leaders conducted multiple on-site inspections at China National Convention Center Phase II to supervise work and advance closed-loop delivery of all assignments.
A 2,100-strong elite service support team was swiftly assembled from all subsidiaries of Beichen Group, all of whom completed rounds of pre-event training. The team adopted a flat "one office, five working groups" command mechanism, enabling direct instruction delivery to frontline staff, clear accountability and real-time efficient responses, delivering high-quality services with full process oversight, traceable details and guaranteed quality.
Security stands as the top priority for major government events. During the summit, Phase II of the China National Convention Center carried out multiple rounds of venue inspections and full-process emergency drills, refining plans through repeated reviews to build a robust three-dimensional security protection network integrating human, technical and physical safeguards.
Smart systems and green technologies were deeply integrated to create a safe, comfortable and professional conference environment, embedding low-carbon green concepts throughout the event. The venue’s intelligent operation command center, the core operational hub, leverages the IBMS intelligent building management system to monitor and regulate equipment operations round-the-clock, enabling precise control over venue temperature, humidity and other core parameters. Meanwhile, floor-to-ceiling glass facades maximize natural daylight, and a 600-square-meter solar thermal system continuously supplies hot water for the venue, substantially cutting traditional energy consumption.
Venue Tour: Blending Oriental and Western Aesthetics to Empower Global Dialogue
Phase II of the China National Convention Center adopted a full-venue operation model to meet summit demands. Integrating traditional Chinese ritual order with modern openness, this world-class convention center showcased outstanding hardware capabilities and distinctive aesthetic design for the event.
The Grand Hall, home to the opening ceremony, features an 8,000-square-meter column-free space and a suspended acoustic dome, paired with world-class professional audio systems to deliver immersive, resonant sound, embodying the inclusive, magnanimous bearing of a major country. The Welcome Banquet Hall fuses Chinese and Western artistic essences: a relief mural of Silk Road Landscape Map adorns the dome, rows of phoenix chandeliers hang overhead, and a Suzhou embroidery screen of Spring Garden in Full Bloom graces the space, conveying auspicious blessings while presenting a cross-cultural aesthetic feast.
Two indoor gardens within the venue opened to summit guests: the Chinese-style Su Garden creates a poetic oriental landscape with green plants, pavilions and winding waters, offering shifting vistas at every turn; the modern Western Garden condenses a world map onto lawn "green islands", presenting a minimalist, internationally minded design.
As a new-era platform for international exchanges, Phase II of the China National Convention Center boasts first-class modern facilities while organically merging oriental charm with global perspectives in spatial aesthetics. Its exquisite surroundings and superior venue infrastructure continue to infuse Chinese wisdom and oriental allure into global dialogue.
The Beichen Standard: Defining New Heights of "Beijing Service" Through Professionalism and Warmth
Service warmth lies in the finest details. To better accommodate female summit participants, additional restrooms for women were installed on the first and third floors. Eco-friendly negotiation zones were set up in the first-floor lobby for guest discussions, partitioned with recyclable materials. The café on Level M1 follows the same sustainable design, with partitions crafted entirely from recyclable corrugated cardboard, embedding green environmentalism into every guest conversation without compromising visual appeal.
Given the large number of international and female attendees, the catering team curated banquet menus blending Chinese and Western flavors with balanced meat and vegetable options, featuring thematic culinary highlights finished with traditional autumn nourishing desserts that showcase the health wisdom of Chinese food culture. Tea breaks offered bite-sized single-serve portions to enhance guest experience while advancing green event practices.
Every detail, from venue operation to catering services, collectively embodies the profound meaning of the "Beichen Standard".
The Power of Women Shines Bright: Intangible Cultural Heritage Exhibition Highlights Women’s Grace
On the third-floor East Lobby, the Splendor of Chinese Craftsmanship, Shared Beauty of Intangible Heritage exhibition, hosted by the Women’s Development Department of the All-China Women’s Federation, emerged as a summit highlight. Divided into four sections – Beauty of Tradition, Beauty of Harmony, Beauty of Labor and Beauty of Women – the exhibition featured embroidery, paper-cutting, porcelain making and other traditional intangible cultural heritage crafts, narrating touching stories of Chinese women inheriting and innovating traditional culture.
This resilient "power of women" also shone bright on the frontlines of summit support. From reception etiquette and catering services to guided tours and emergency coordination, female Beichen Group staff brought unique delicacy, patience and perseverance to every service detail, serving as vivid ambassadors of the "Beijing Service".
Cultural Empowerment: "Beijing Gifts" as a New Window for International Exchange
On the eve of the summit, the Beijing Gifts Beichen Store officially opened on the north side of the first floor of Phase II of the China National Convention Center. Its antique-style decor and exquisite merchandise drew crowds of participating guests. Over a dozen brands including the Palace Museum Cultural & Creative Products, Wuyutai Tea, Beijing Enamel Factory and Zhenran Beauty set up stalls alongside self-developed cultural and creative goods from the convention center, covering intangible cultural heritage jewelry, cultural souvenirs, domestic beauty brands and other distinctive categories. Leveraging the venue’s unique platform advantages, the store launched instant tax refund upon purchase for international summit guests, turning Beijing gifts into lasting memories for global visitors.
On the summit’s opening day, intangible cultural heritage button jewelry, cloisonné enamel gifts and cultural souvenir fridge magnets ranked among the most popular purchases. The thriving Beijing Gifts Beichen Store stands testament to the successful development of the convention center’s "convention & exhibition + culture" ecosystem. It not only upgrades supporting services for high-end conventions but also builds a tangible, experiential cultural exchange window, injecting cultural vitality and fashionable dynamism into the convention and exhibition economy.
The successful hosting of the Global Women’s Summit at the China National Convention Center bears witness to China’s fulfillment of international commitments and deeper participation in global governance, while marking another brilliant showcase of the world-class professionalism embodied by "Beijing Service".
The event earned high recognition from all co-organizers. The All-China Women’s Federation, Beijing Women’s Federation, Ministry of Foreign Affairs and other relevant authorities commended the service team of Phase II of the China National Convention Center for its high professional standards and enthusiastic service, praising thoughtful on-site services and banquet cuisine rich in visual and cultural appeal that won widespread acclaim from all delegates.
From supporting major international diplomatic events to driving regional economic growth, Beichen Group and its China National Convention Center continue to upgrade an integrated "convention & exhibition + multi-industry" service ecosystem. The summit’s successful delivery further expands the multi-format integrated development of the center’s "convention & exhibition +" model, combining high-end convention services with cultural displays and retail consumption, fueling Beijing’s development as a national center for international exchanges and international consumption.
