As winter begins, cultural creativity takes on new life. On November 7, the 2025 "Beijing Gift" Global Cultural Creativity Competition Achievement Release Ceremony was successfully held at the "Beijing Gift" Beichen Store. As the host venue for this release ceremony and the operator of the "Beijing Gift" Beichen Store, the China National Convention Center not only witnessed the brand's development but also deeply engaged in the brand building of this nationally unique city-named registered trademark. Leveraging its distinctive venue resources and professional operational services, the China National Convention Center is actively propelling the "Beijing Gift" brand into a new phase of high-quality, international development.
As the core engine event of the "Beijing Gift" Brand Enhancement Year, the release ceremony was jointly organized by the Beijing Municipal Bureau of Culture and Tourism, the Beijing Municipal Commerce Bureau, the Beijing Municipal Cultural Heritage Bureau, the Beijing Municipal Bureau of Economy and Information Technology, the Beijing Municipal Medical Products Administration, and the Beijing Municipal Park Management Center. The event adopted a multi-dimensional matrix format of "achievement display + award ceremony + white paper release + resource matchmaking," bringing together government, industry, and academic forces to explore new pathways for cultural creativity to empower cultural tourism development.
China National Convention Center Opens "Beijing Gift" Beichen Stores to Support Brand Development
As an important partner of the "Beijing Gift" brand, the China National Convention Center has actively integrated into the brand's development strategy, successively opening "Beijing Gift" Beichen Stores in both Phase I and Phase II of the venue, continuously enhancing service capacity and cultural depth. Leveraging the unique convention and exhibition resources of the China National Convention Center, the stores have successfully provided services for numerous important international and domestic events held in Beijing. For example, during the Global Women's Summit held in October this year, the store precisely matched the needs of participating guests, carefully selecting specialty cultural and creative products featuring ancient capital culture and Beijing-style culture, while adding categories preferred by women such as scarves, cosmetics, and jewelry. With over 3,000 products, the store met personalized consumption and souvenir needs. Additionally, the store launched an "instant refund" service for departure tax refunds, providing a convenient shopping experience for overseas guests and becoming a new window showcasing the cultural charm and service warmth of Beijing and even China.
Furthermore, the China National Convention Center has been continuously exploring the deep integration of "Beijing Gift" with the convention and exhibition economy. During the recently held Beijing International Elderly Industry Expo, the center innovatively launched a "Beijing Gift" pop-up store, creating a Beijing-style space with eco-friendly materials and selecting over 100 cultural souvenirs and time-honored brand practical products that cater to the preferences of the elderly demographic, receiving positive market response.
In the future, the China National Convention Center will continue to work hand in hand with the "Beijing Gift" brand and various partners to jointly promote cultural and creative product innovation, consumer scenario construction, and business model upgrading. The establishment of the "Beijing Gift" Beichen Store not only enhances the China National Convention Center's cultural depth and service capacity in serving international exchanges and building a national cultural center, but also injects strong cultural momentum into the enterprise's "exhibition +" diversified development. The China National Convention Center will continue to explore new forms of cultural expression and new paths for business operations, allowing this "city gift" that carries Beijing's history and contemporary spirit to serve as a bridge connecting Chinese and global civilizations, and enabling every visitor to Beijing to select a cherished "Beijing Gift" amidst the city's blend of tradition and modernity, carrying Beijing's cultural heritage and creative vitality to the world.
